Whether it’s during college, in front of our crush, at job interviews, or even on a first date, awkward moments can strike when we least expect them. In those instances, all we want to do is bury our faces in our phone screens, endlessly scrolling and pretending it never happened.
But fret not! KFC India has come up with a brilliant solution in their latest campaign featuring the legendary Colonel Sanders. He holds the key to escaping every sticky situation: the brand-new range of KFC Snackers. This incredible selection includes beloved menu items like the Classic Chicken Roll, Chicken Popcorn, Chicken Longer, Veg Longer, and more, all at an unbelievable price of just INR 99/-!
In the latest campaign, Colonel Sanders takes centre stage, proudly presenting a tray filled with delectable Snackers while stepping in to save young KFC enthusiasts from awkward situations they encounter in their everyday lives. Thanks to the Colonel, these Gen-Z KFC fans can now confidently exclaim, “bach gaye” – saving both their money and escaping from uncomfortable moments.
Aparna Bhawal, CMO, KFC India & partner countries, said “As a brand, KFC is always tuned into what Gen-Z wants. We know this young value conscious consumer has multiple snacking occasions in a day where they want to indulge, but at the same time want to manage expenses.
All our recent launches reflect this – the KFC Snacker range presents a variety of KFC favourites at an unbelievable price of INR 99! The campaign uses an engaging visual device where the OG celebrity chef, Colonel Sanders helps youngsters get out of relatable yet sticky situations and save money too! Thanks to Colonel Sanders, awkward situation and paise dono bach gaye!”
The campaign’s first instalment features a young student dressed as a Maharaj (royal king) standing at a KFC counter with two friends dressed as courtiers. Everything seems to be going smoothly until it’s time to pay the bill. Suddenly, the courtiers question why the Maharaj should pay, stating, “Maharaj ke hote, praja kyun paise de?” (If you’re a king, why should the subjects pay?).
The Maharaj finds themselves trapped in this awkward situation until Colonel Sanders comes to the rescue, introducing them to the Snacker range. With KFC Snackers available at an affordable price of INR 99/, they can escape both a financial burden and an awkward moment.
Subsequent videos in the campaign will showcase similar scenarios, where the Colonel interrupts the uncomfortable silence by offering the irresistible Snacker range priced at INR 99/. Each film will capture the attention of the group involved, providing a much-needed distraction from the “oops” situation.
The campaign will be showcased across television and digital platforms, supported by a comprehensive 360-degree plan.
Ritu Sharda, CCO, North, Ogilvy India said, “In India, a tray full of snacks is always a happy distraction from a loaded discussion. It’s always a “bach gaye” moment. Going at just Rs. 99, it felt like “Bach Gaye” doubles up as a very Indian way of saying, money saved. Simple, charming, quirky. I think it’s safe for us to heave a sigh of relief and say bach gaye, because you’re going to love snacking on these short, quirky commercials.”