KamaSutra, the leading sexual wellness brand from Raymond Consumer Care, has collaborated with FCB Interface to launch an innovative campaign to promote its latest suite of sexual wellness products, which is spearheaded by the Longlast variant. The Longlast condoms are engineered to prolong pleasure for both partners and come with a special climax delay lubricant to enhance the sexual experience.
The campaign, which aims to carry forward KamaSutra’s legacy as a pioneer in long-lasting sexual wellness products, features a young couple’s ecstasy being prolonged by Longlast condoms. The campaign showcases the brand’s wide selection of long-lasting sexual wellness products through enticing images, with a focus on the Longlast variant. The campaign will be broadcast on TV and have a strong online presence as well.
The Longlast condoms are electronically tested, ensuring the highest levels of safety and protection while allowing users to feel enhanced sexual pleasure. KamaSutra’s pursuit of innovation and research across both the product and category fronts represents its effort to remain relevant and revitalize its position in the industry.
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The brand’s efforts to launch Kamaverse, a digital platform that offers fascinating experiences to today’s youth, solidify its commitment to digital amplification. This platform reflects KamaSutra’s drive to cater to the changing needs of its customers and stay ahead of the curve in the sexual wellness industry.
Overall, KamaSutra’s latest campaign highlights its commitment to innovation, safety, and customer satisfaction. By promoting its suite of long-lasting sexual wellness products, the brand aims to enhance the sexual experience of its customers and remain a leader in the industry. With the launch of Kamaverse, KamaSutra is setting itself apart by providing a unique and engaging digital platform that complements its product offerings.
Sharing her opinion on the campaign, Pooja Sahgal, CMO, Raymond Consumer Care, said, “Our strategy is to bring out a behavioural change in the Indian consumers about sexual wellness. The brand focus is not only focusing on promoting just sexual wellness, but to offer an elevated pleasurable sexual experience, giving consumers reasons to use a condom. We want India to be aware and to make the switch to safer choices without compromising on pleasure. That’s been our line of thinking even for the innovations and product line up we aspire to bring to the world soon.”
Rakesh Menon, National Creative Director, FCB Interface, said, “Couples are more adventurous these days and are seeking newer experiences in bed. Through this ad, the brand wants to encourage them to explore new heights of pleasure and intimacy with its range of condoms.”
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