KamaSutra Deos, a renowned fragrance brand known for its alluring scents, is preparing to make a significant impact on the market with a bold new campaign. In a bid to disrupt the long-lasting fragrance category, KS Deodorants is introducing an enticing twist that redefines sensuality and intimacy.
The campaign aims to capture the excitement, teasing, and playful interactions between couples, reflecting the brand’s legacy of seduction and sensuality. KS Deo has developed a range of intense and long-lasting fragrances that serve as the perfect catalyst for building sexual tension.
As a leading player in the aerosol sub-category with a 12% market share, the brand seeks to revitalize its image and enhance brand recognition by presenting a fresh proposition and innovative communication strategy.
By establishing a deeper connection with consumers, particularly those unfamiliar with the men’s fragrance market, KamaSutra deodorants aim to allure non-users into exploring the realm of fragrances and becoming loyal patrons.
“We believe that the journey towards intimacy should be as thrilling as the destination itself,” says Pooja Sahgal, CMO Park Avenue, KamaSutra. “Our new campaign encourages couples to embrace the playful side of their relationships, discovering the joy in teasing and building up the anticipation before the act.”
Rakesh Menon, National Creative Director, FCB Interface, said, “Brand Kamasutra stands for building stronger, meaningful and more intimate relationships. Through the commercial, we wanted to show how the fragrance of KS deodorants can catalyse stronger bonds in a world craving for connections.”