BeatXP, a rapidly growing direct-to-consumer fitness technology (fit-tech) company in India, has joined forces with the renowned Indian superstar, Hrithik Roshan, to endorse its latest range of massagers. This collaboration is strategically timed as the demand for fitness and health gadgets is soaring.
Hrithik Roshan’s association with BeatXP is set to strengthen the brand’s position in the field of body massagers. Consistently ranked among the top three brands for body massagers in India, BeatXP’s alignment with Hrithik Roshan’s health-conscious lifestyle reflects its dedication to cutting-edge wellness solutions.
This partnership represents a significant advancement in promoting the importance of self-care and rejuvenation. Hrithik will play a central role in promoting an innovative collection of massagers through the upcoming #BeatTheLimits campaign.
The campaign “#BeatTheLimits” encapsulates the essence of transcending mediocrity, encapsulating BeatXP’s resolute mission to revolutionize the realms of fitness, relaxation, and vitality. By igniting this maiden campaign, BeatXP is ushering in an era of wellness technology that empowers individuals to rise above their constraints.
At its core, the campaign is an invitation to break boundaries and surpass personal limits. Through this empowering movement, BeatXP’s innovative massager category serves as a catalyst for rejuvenation, offering individuals the means to rejuvenate, re-energize, and revitalize themselves.
With #BeatTheLimits, BeatXP beckons individuals to journey beyond their comfort zones and discover new heights of well-being, all made achievable through the transformative potential of their state-of-the-art massagers.
Speaking on this collaboration, Ashish Dhuvan, business director at BeatXP, shared, “We are thrilled to welcome Hrithik Roshan into the BeatXP family. His dedication to fitness and wellness aligns perfectly with our brand’s values. With the launch of the ‘#BeatTheLimits’ campaign, we aim to inspire individuals to transcend their limits and embrace holistic well-being.”
Expressing his excitement about the partnership, Hrithik Roshan said, “BeatXP’s unwavering dedication to provide health-care solutions truly impresses me. Their range of massagers is a remarkable step towards prioritizing self-care in our dynamic lifestyles. This partnership resonates strongly with our shared commitment to holistic well-being and rejuvenation.
Aziz Alam, business director at BeatXP, shared their perspective on the collaboration, stating, “Leveraging our partnership with the esteemed youth icon Hrithik, we anticipate a substantial outreach to our nationwide target audience. Despite being a leading massager brand in the country, the awareness surrounding massagers and their utility remains relatively modest. This collaboration not only elevates our brand’s presence but also serves as a pivotal tool for product and utility awareness expansion.”