HP India has launched a new marketing campaign called ‘Power To Do It All’, which compares its laptops to Apple’s MacBook. The campaign features actors Ahsaas Channa and Yashaswini Dayama and showcases how HP laptops are more convenient and functional for students compared to laptops of other brands.
The campaign is an extension of HP’s previous content series called ‘Alisha & Garima Diaries’ which aimed to highlight the unique selling points of HP laptops. According to Prashant Jain, Chief Marketing Officer of HP India, the younger generation has needs that go beyond the usual when it comes to computing, and HP’s aim is to make their interaction with technology intuitive and effortless. The Pavilion range of HP laptops with their mobility, design, touch and eye-safe display, provides solutions to everyday challenges and new needs of Gen Z, as they enter high school and college.
The campaign has been designed as a multi-part content series, which builds on the previous year’s series and educates customers about features that meet their needs. The Lowe Lintas agency has conceptualized the campaign.