Freecharge, one of the leading digital financial services platforms in India, has launched a new advertising campaign titled “Pay Kar Befikar” for the Indian Premier League (IPL 2023) season 16. The campaign, which features Bollywood and OTT star Jaideep Ahlawat, was introduced during the IPL and will be actively promoted throughout the season on JioCinema OTT platform and other digital platforms.
The campaign aims to increase customer engagement and deepen awareness of Freecharge’s suite of financial products, including payments and lending. The campaign showcases the benefits of Freecharge UPI and Pay Later, encouraging customers to use the products to claim cashback and rewards. Through the campaign, Freecharge hopes to instill confidence in customers to live “Befikar,” or without worries, when it comes to making payments.
The new advertisement features Jaideep Ahlawat highlighting the various benefits of Freecharge’s UPI and Pay Later products. The company also plans to introduce several contests on its social media handles to engage with customers and offer them a chance to win exciting gifts and cashback.
Headquartered in Gurugram, Haryana, Freecharge is a 100% subsidiary of Axis Bank and provides a wide range of financial products to its customers, including safe and seamless UPI payments, mobile and DTH recharges, utility bill payments, and lending products such as personal loans and credit cards. Freecharge users can choose to pay via Wallet, UPI, Net Banking, Debit Cards, and Credit Cards to spend across categories at their favourite offline or online merchants.
Freecharge is a significant player in the merchant business and is continually building new products to support small and mid-sized retailers across payments and lending. Its latest product, Merchant Cash Advance, is designed to provide seamless and secure loans to merchants with zero collateral, helping them with the required working capital along with easy repayment options.
Shweta Singhal, CMO and Head of Growth at Freecharge, said; “IPL has always been an excellent platform for brands to grab cricket fans’ interest. This is a great time to interact with customers to foster brand awareness. We are extremely excited with our association with actor Jaideep Ahlawat as a new face for our Ad campaign, around the theme ‘Pay Kar Befikar’.
The campaign talks about the easy payment and credit options offered by Freecharge to its consumers and the product’s versatility across QR, POS, and online channels. I believe the TVC will resonate with our customers, fuelling the growth of UPI and Pay Later products. This Ad Campaign during IPL will help us to position Freecharge as one-stop-solution for payment and credit needs. “