Flipkart, one of India’s largest e-commerce platforms, has launched a new advertising campaign featuring popular Indian cricketer, Shikhar Dhawan. The campaign is titled “Time to Move on and Upgrade with Flipkart!” and is aimed at promoting attractive offers on large-screen TVs during the ongoing cricket season in India. The campaign also encourages consumers to upgrade or exchange their old TVs for a better viewing experience.
The campaign is expected to generate a lot of buzz and interest among cricket fans and TV buyers alike, given the popularity of the sport in India. It will be promoted on popular social media platforms such as YouTube, Instagram, and Facebook.
The advertisement is divided into two segments. The first segment features a leaked video of Shikhar Dhawan discussing finding someone new in his life with a friend. However, the video ends abruptly, leaving viewers curious about what he meant. The second segment reveals that he was actually talking about falling in love with a beautiful TV, his new love and perfect partner this cricket season. Shikhar invites viewers to find their perfect partner from the widest selection of TVs available on Flipkart.
The ad showcases the captivating picture quality and immersive Dolby surround sound of the TVs available on the Flipkart platform, promising customers an unmatched viewing experience. Customers can purchase 4K TVs from a wide range of brands starting at Rs. 17,000/-, along with amazing offers and deals offered by the brands.
The campaign aims to reach out to consumers who are considering upgrading their TV sets for a better viewing experience during the cricket season. With Shikhar Dhawan as the protagonist, the campaign is expected to resonate well with cricket fans and TV buyers across India.
Jagjeet Harode, Vice President, Large Appliances at Flipkart, expressed his excitement about the new ad campaign, stating “The television segment has rapidly evolved in recent years, and Flipkart is committed to providing access to a wide selection of smart TVs from various brands to meet the changing needs of customers. We are delighted to collaborate with ace cricketer Shikhar Dhawan to bring the best of the cricket season to our customers’ homes. With this association, we expect to bring a fresh wave of engagement with viewers, making it an ideal time to upgrade with Flipkart – adding a new dimension of excitement and entertainment to the lives of our customers.”
Commenting on the campaign Shikhar Dhawan said, “Flipkart is providing access to attractive offers and exchange deals on the widest range of TV brands. I am thrilled to be associated with Flipkart’s TV sale campaign. With their wide range of TV brands and attractive offers, cricket fans can now enjoy a truly immersive viewing experience from the comfort of their homes. So, upgrade your existing TV with a new one because it’s time to move on!”