Flipkart has solidified its position as a trusted online shopping destination for millions of customers throughout the country, reinforcing this reputation with its latest pledge of “Best deals for every need.” This message has been effectively conveyed through a new advertising campaign featuring the popular comedic duo of Archana Puran Singh and Jackie Shroff, both widely recognized figures in Bollywood and comedy in India.
The two ad films embody Flipkart’s unwavering commitment to empowering every Indian’s shopping aspirations by delivering exceptional value through technological innovation and commerce.
The first film showcases Jackie Shroff and a man enthusiastically dancing to the campaign’s catchy jingle. We soon discover that the man’s unparalleled happiness stems from his shopping experience on Flipkart, where he availed the best deals across various categories, including mobiles, shoes, and earphones. This elation prompts him to dance with unbridled joy. Jackie Shroff is impressed by his dance and joins him in sync while recalling the slogan, “If you want to shop, start with Flipkart.”
The second film begins with a woman and Archana Puran Singh bursting into fits of laughter. The reason for the woman’s mirth lies in her discovery of the best deals on Flipkart for a wide range of products, such as mixer grinders, designer sarees, cookware, bedsheets, and televisions—everything she needs! Upon realizing that shopping on Flipkart is the source of her happiness, Archana Puran Singh, the queen of laughter herself, joins the laughter-filled moment.
The ad film concludes with the message, “Best deals for every need, if you want to shop, start with Flipkart.” Both films effectively communicate one clear message: Flipkart is the preferred destination for all your shopping requirements.
Speaking about the new campaign, Dushyanth Jayanty, vice president, Marketing, Flipkart, said, “At Flipkart, we have always focused on creating an experience that unlocks the greatest value for every single shopper for all their shopping occasions. Our customer understanding is one of our deepest strengths, and ‘Har need ke liye best deals’ is a light-hearted recreation of the joy of getting a great deal. Archana Puran Singh and Jackie Shroff bring this message to life in their inimitable style, and the signature dance move is guaranteed to make viewers shake a leg!”
Mayuresh Dubhashi, group executive creative director, Leo Burnett said, “This Flipkart campaign was just pure fun to make. Our job was just to bring forth the ultimate human joy someone can feel when they find something absolutely great, like the mind boggling deals and so much more.”
Conceptualised by Leo Burnett, Flipkart has devised a 360-degree campaign with a judicious mix of channels to reach its dynamic set of consumers in multiple languages across demographics.