Finolex Pipes, a leading manufacturer of PVC pipes and fittings in India, has unveiled a captivating new film titled ‘Peedhiyan Badlengi, Pipe Nahin’ (Generations will change, not the pipes). Conceptualized and created by Schbang Motion Pictures, the film serves as a heartfelt expression of gratitude to the millions of plumbers who have played a crucial role in Finolex Pipes’ brand journey.
It celebrates the enduring trust, support, and growing connections among stakeholders associated with Finolex, highlighting the collaboration of three generations of plumbers who proudly endorse the brand’s products.
The film revolves around a discussion among a group of plumbers, with the youngest member expressing curiosity about why they don’t have to install pipes in a particular house. The wise and seasoned grandfather, the most experienced plumber among them, recounts his past experience with Finolex Pipes.
He shares how he had fitted Finolex Pipes long ago, which performed exceptionally well and required no further maintenance or attention. This anecdote serves to emphasize the remarkable longevity and durability of Finolex Pipes and fittings.
The film draws inspiration from the collective voice of stakeholders across Finolex Pipes’ extensive footprint, boasting 21,000 retailers and dealers. It pays homage to plumbers, acknowledging their vital role as water warriors and their decision to place their trust in the reliable and dependable brand, Finolex Pipes.
This trust has translated into increased preference and love for Finolex Pipes and fittings in the plumbing, sanitation, and agriculture segments, resulting in heightened awareness and consideration levels in the market.
Finolex Pipes has consistently invested efforts in raising awareness about the importance of using high-quality pipes, an aspect often overlooked in the category. The brand’s commitment to quality and customer satisfaction has earned it a stellar reputation in the building material industry, making it the go-to brand for plumbers, plumbing contractors, plumbing consultants, architects, and builders.
Through its focus on the distribution channel and active engagement in community service via the Mukul Madhav Foundation, Finolex Pipes has built strong relationships and fostered customer connections.
With 42 years of presence in India, Finolex Pipes has established a legacy of trust, assurance, and long-lasting relationships. The brand’s top-class products, rigorous testing and validation, and ability to withstand all weather conditions have contributed to its increased demand in both the retail and project sales segments. The film serves as a testament to Finolex Pipes’ unwavering commitment to quality and its deep appreciation for the plumbers who have been integral to the brand’s success.
Through this film, Finolex Pipes honours the enduring trust placed in their products, celebrating collaborative efforts and growing connections among stakeholders. Finolex Pipes has solidified its reputation as a go-to brand in the building material industry with a focus on quality, assurance, and long-lasting relationships. As the brand continues to prioritize customer satisfaction and engagement, it reaffirms its commitment to delivering reliable and durable pipes for generations to come.
Ashok Jaiswar, vice president, head of marketing and communications, Finolex Industries Limited says “With this new campaign, we aim to share the success story of plumbers who have long-standing associations with us and continue to confidently endorse our products and brand. The quality of our product portfolio is a testament to the enduring relationships we have built across generations.”
Kashyap Joshi, executive creative director, Schbang said, “When we asked, how long do Finolex pipes last, the answer went from months to years, to decades to generations. So we came up with a script where we let a family of plumbers ask this question to their previous generation. What resulted was a fun film that brings out the product claim in a very memorable way.”