Fevicol, known for its quirky thinking, came up with an innovative strategy to tackle this seating problem. They deployed several human Out of Home (OOH) among the spectators. Yes, you read that right. Humans! Armed with the brand’s promise of the ultimate bond, they were there to provide a unique and unforgettable experience to the festival-goers.
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And who can forget the masterminds behind this out-of-the-box approach? It was none other than Ogilvy, the creative agency responsible for the conceptualization and execution of this unique and engaging communication strategy.
This isn’t the first time that Fevicol has stepped out of the box when it comes to advertising. The brand campaigns are designed to be memorable, humorous, and attention-grabbing, making them stand out in a cluttered advertising landscape. With this approach, Fevicol has successfully established itself as a playful and fun brand that delivers on its promises. So, the next time you’re struggling to find a seat, just look for the Fevicol human OOH and be assured of the ultimate bond.
“India is a land of unique, unimaginable jugaad. So, we chose to address a very human problem with a jugaad-led innovation and a touch of Fevicol’s quirky tonality. We hope this piece will strike a chord with our consumers,” says Talha Bin Mohsin, executive creative director, Ogilvy Mumbai.