Dunzo, the leading on-demand delivery platform, is embarking on a unique campaign called “LightGayiKya” to revolutionize the way customers experience power cuts. This quirky campaign aims to transform power outages into opportunities for Dunzo customers to enjoy exclusive offers and make the most of their downtime.
As part of the campaign, Dunzo will introduce a special coupon code specifically for power cuts, granting customers access to exciting discounts on their favorite products. The goal is to turn an inconvenience into a fun and rewarding experience for Dunzo users.
This innovative campaign aligns perfectly with Dunzo’s brand voice, which is playful, witty, and always seeking inventive ways to utilize traditional marketing tools such as coupons while offering customers an exciting payoff.
A significant amount of behind-the-scenes preparation has gone into launching this campaign. Since data on power cuts is not readily available, Dunzo will crowdsource this information from customers who experience power outages. Based on real-time data, the company will roll out special coupons and offers.
Additionally, customers will have the opportunity to share photos of how they pass the time during power cuts, whether it’s scrolling through Dunzo Daily, raiding the fridge for food, sitting in candle-lit rooms, or even using newspapers and magazines as makeshift fans.
By injecting an element of excitement and surprise into power cuts, Dunzo aims to offer a fresh perspective on this everyday occurrence and make it a memorable and rewarding experience.
The campaign will initially pilot in Bangalore and Pune, and later expand to all Dunzo customers across various cities. Through this initiative, Dunzo reinforces its commitment to being a customer-centric brand that constantly seeks innovative ways to engage and delight its users.
“We are a brand that’s focused on bringing convenience to people and finding ways to make life easier and more fun. If there’s one major inconvenience we’ve all experienced, it’s the pain of power cuts! We used this insight to craft our ‘Lightgayikya’ campaign. Whenever we face a power cut, our first instinct is to wish for the power to come back soon. While that’s something we can’t solve, we’ve found a way to lessen the inconvenience and cheer people up by giving them a special coupon to shop on Dunzo Daily during a power cut,” said Tanveer Khan, GM, Brand and Marketing, Dunzo.