Dettol is a brand that has always strived to provide effective hand hygiene solutions to consumers, with a focus on germ-killing and efficient cleaning. From its inception, Dettol has also been committed to educating consumers about the importance of avoiding soap sharing, as it can result in the sharing of germs. To this end, Dettol offers consumers superior solutions such as liquid handwash, which dispenses pure and untouched liquid soap.
Recently, Dettol has launched an improved liquid handwash, which is the first reformulation in the category for Dettol after 5 years. This new product not only provides 99.99% germ protection but also addresses one of the biggest concerns that consumers have with frequent handwashing, which is dryness of hands. The new and improved moisture seal formula is designed to leave hands feeling soft and has a mild, pleasant fragrance.
To convey the key benefits of the new product, Dettol has updated the product pack design to emphasize its proposition of 99.99% protection from illness-causing germs, along with the added benefit of moisture seal for soft hands. Additionally, the brand has launched a new TV commercial that showcases the improved product and highlights the concern of soap sharing leading to germ sharing. The TV commercial also emphasizes the product’s key USPs, which include 99.99% germ protection, moisture seal, and the assurance that every drop of handwash is pure and untouched.
Commenting on the product launch, Dilen Gandhi, regional marketing director, south asia – health & nutrition, Reckitt said, “Dettol Liquid Handwash has been the pioneer of hand hygiene in India. For over 30 years, we have been on a mission to inculcate good hand hygiene habits thereby reducing the incidence of various illnesses.
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As a part of our mission we have conducted many campaigns and launched many innovative products that reduce barriers towards inculcating these good habits. This year we are launching the biggest reformulation on our flagship Dettol Liquid Handwash product delivering an all-in-one superior solution that combines Dettol’s trusted germ protection with a sensorially rich experience by offering moisture seal formula which together leave hands clean, healthy and soft after every handwash.”