A new marketing activation titled “Real Magic” was launched by Coca-Cola at São Paulo’s Guarulhos Airport, debuting in Latin America with the use of recently launched 3D Deep Iconic technology created by JCDecaux.
The activation aims to merge the virtual world with reality by bringing a digital Coca-Cola bottle to life and turning it into a real physical bottle for anyone who passes near the panel.
The activation was created by DAVID Miami and is part of the global “Masterpiece” campaign launched by Coca-Cola at the beginning of the month with the Blitzworks agency.
The Real Magic installation features a U-shaped delivery tube with an infinite border that helps in the virtual extension and creates a playful interaction between fake and real bottles. The installation will be available for viewing from 21-28 March and uses four high-quality LED screens that elevate the viewing perspective and offer a unique angle to the 3D perspective at various points in the Terminal 3 check-in area.
By using innovative technology and engaging visuals, Coca-Cola hopes to inspire and delight travelers passing through Guarulhos Airport, and create an unforgettable brand experience.
Ted Ketterer, director of marketing for Coca-Cola Brazil says: “At a time when the barriers between the physical and digital worlds are increasingly diminishing, Coca-Cola is promoting yet another new experience between the virtual world and actual, mixing works of art with artificial intelligence.”