Piyush Pandey is an Indian advertising professional who is currently serving as the Global Chief Creative Officer of Ogilvy, a global advertising and marketing agency. He has been associated with Ogilvy since the 1980s and has worked his way up the ranks to become one of the most respected and influential figures in the advertising industry.
Piyush Pandey is known for his creative and innovative approach to advertising, and his work has won numerous awards and accolades over the years. Some of his most notable campaigns include the Fevicol adhesive campaign, the Cadbury Dairy Milk campaign, and the Asian Paints campaign. He has also worked on campaigns for other well-known brands such as Vodafone, Coca-Cola, and Google.
In addition to his work in advertising, Piyush Pandey is also a published author and has written several books on advertising and creativity. He has received numerous awards and honors for his contributions to the industry, including the Padma Shri award, which is one of the highest civilian honors in India.
Piyush Pandey’s advertising journey began in the 1980s when he joined Ogilvy & Mather India as a trainee. He quickly rose through the ranks and became the Executive Creative Director of the agency in 1994. In this role, he was responsible for creating some of the most iconic and memorable advertising campaigns in India.
One of his earliest successes was the Fevicol adhesive campaign, which featured humorous and memorable ads that showcased the product’s strong bonding capabilities. This campaign won several awards and helped establish Piyush Pandey as a creative force in the advertising industry.
Pandey also worked on the Cadbury Dairy Milk campaign, which became a huge success and is widely regarded as one of the best advertising campaigns in India. The campaign featured catchy jingles and memorable ads that helped establish Cadbury as a beloved brand in the country.
Over the years, Piyush Pandey has continued to create successful campaigns for a variety of brands, including Vodafone, Asian Paints, and Google. He has won numerous awards for his work, including multiple Cannes Lions, and has been recognized as one of the most influential advertising professionals in the world.
In 2018, Piyush Pandey was appointed as the Global Chief Creative Officer of Ogilvy, becoming the first Indian to hold this position. In this role, he is responsible for overseeing the creative output of the agency’s offices around the world and ensuring that the agency continues to create innovative and effective advertising campaigns for its clients.