Chaayos, a popular tea brand in India, has introduced a new summer beverage called the Chai Frappe. This unique beverage combines the traditional kick of chai with the cool and creamy goodness of frappe. The Chai Frappe is available in three refreshing flavors – Caramel, Dark Chocolate, and Magic Spice.
To promote the Chai Frappe, Chaayos has launched a new campaign called #AisaBhiHoSaktaHai, which celebrates creativity and innovation by challenging stereotypes. The campaign urges people to think beyond their limitations and embrace new possibilities.
The #AisaBhiHoSaktaHai campaign is supported by two short films and a digital-led campaign. In the first film, two girls are having a conversation at Chaayos when they spot three monks performing Tai Chi inside the café holding chai cups. The girls are excited and exclaim, “Chaayos mein ‘Tai-Chai’ ho raha hai!” The conversation leads to the discovery of the Chai Frappe and the realization that anything is possible.
In the second film, an astronaut is seen standing in line for his cup of chai at Chaayos. As one onlooker gawks at the situation, his friend tells him anything is possible, including the combination of Chai and Frappe.
The #AisaBhiHoSaktaHai campaign is a reminder that the world is full of endless possibilities, and we should never be afraid to step out of our comfort zone and experience the extraordinary.
The co-founder of Chaayos, Nitin Saluja said, “We at Chaayos are thrilled to launch our newest product, the Chai Frappe, and our #AisaBhiHoSaktaHai campaign. This campaign aims to break free from the traditional stereotypes that limit our thinking, and encourages everyone to explore new horizons. Through #AisaBhiHoSaktaHai, Chaayos hopes to inspire their customers to challenge conventional thinking about chai and embrace new possibilities. The Chai Frappe is a perfect embodiment of this philosophy – a refreshing summer drink that blends two seemingly disparate elements to create something truly unique. The Chai Frappe is a testament to the brand’s commitment to innovation and excellence, and we believe it will be a refreshing treat for tea lovers this summer.”
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Amit Akali, co-founder and chief creative officer and Mandar Sawant, Content Director of Content Platform, Wondrlab said – “The thrill started when we first tasted Chai Frappe ourselves and it totally amazed us. We wanted to create something as refreshing as the product itself, keeping the unique tone of voice of brand Chaayos that’s relatable and quirky at the same time. Our main campaign thought ‘Aisa Bhi Ho Sakta Hai’ allowed our imagination to go crazy and turn situations like monks performing ‘Tai Chai’ and an Astronaut landing at Chaayos into a reality.”
Rishabh Dubey, Director on these films, adds – “It was exciting to bring to life the whacky idea of characters like astronaut and monks inside the Chaayos cafe. It was also challenging to make them look as real as the drink, Chai Frappe itself.”
As an extension of the campaign, Chaayos has collaborated with several Indian brands, encouraging them to showcase their own #AisaBhiHoSaktaHai moments in their product offerings. An influencer campaign has also been launched, sharing their real-life #AisaBhiHoSaktaHai moments.
Chaayos has demonstrated its commitment to pushing the boundaries of the traditional tea category with the launch of the Chai Frappe. The campaign challenges preconceived notions and celebrates the beauty of the unexpected, inspiring people to embrace new possibilities and experiences.
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