Spinz, which is a well-known skincare brand under the umbrella of FMCG giant CavinKare, has recently launched three new variants of its popular BB Pro Face Cream. The new shades, Beige, Amber, and Gold, have been introduced as part of the brand’s efforts to provide consumers with a wider range of choices to suit their skin tones and preferences.
To promote the launch of these new products, Spinz has come up with a 360-degree marketing campaign called “Beautiful is Everyday.” The aim of this campaign is to challenge the conventional notions surrounding women and make-up and to promote the idea that beauty is something that should be celebrated every day, not just on special occasions.
As part of this campaign, Spinz has released a new TV commercial that showcases the BB Pro cream as an all-in-one solution for daily use. The commercial features a playful conversation between colleagues in a modern office setting and highlights how the cream can be used to achieve a makeup-like finish without the need for actual makeup.
The CavinKare’s Spinz BB PRO face cream is designed to be an everyday BB cream that can instantly brighten the skin, cover dark spots, and provide sun protection with an SPF 20 PA++ rating. It has a special silky smooth formula that leaves the skin feeling soft and smooth.
The product is available in different sizes and price points, catering to various budgets and needs. It can be purchased from modern trade outlets, general trade outlets, e-commerce sites, and neighborhood stores.
Spinz’s latest product launch and marketing campaign are geared towards empowering women to embrace their natural beauty and feel confident in their skin, every day.
Commenting on the occasion, Rajat Nanda, business head – personal care, CavinKare, said, “Innovation is in our DNA and we always innovate to offer consumers the best of the best products in the market at an affordable price point. Our aim has always been to provide our customers with affordable and innovative skincare solutions that cater to their specific needs. With these new variants, we are expanding our range to cater to a diverse range of Indian skin tones. We are confident that our customers will love these new products and the “Beautiful is Everyday” campaign will truly resonate with them.”