Candere by Kalyan Jewellers, a leading jewel-tech brand in India, has launched a digital initiative called #EkZindagiKhudKeNaam for International Women’s Day. The campaign encourages women to celebrate themselves and practice self-love by indulging in activities that bring them joy, such as skin care routines, reading books, traveling solo, and self-gifting.
The campaign features women from different backgrounds and professions, highlighting their individual achievements and diversity. Candere prides itself on celebrating women from all walks of life and recognizing their accomplishments.
According to Rupesh Jain, the founder and CEO of Candere by Kalyan Jewellers, the campaign aims to establish an emotional connection with the audience and encourage them to value their choices and preferences. Trupti Morone, the head of branding at Candere, added that the campaign is a reminder to women that they are enough and do not need external validation.
Sharing the thought behind the campaign, Mr Rupesh Jain, Founder and CEO, Candere by Kalyan Jewellers, said, ”We are delighted to present our unique Women’s Day campaign that encourages women to celebrate their identity by taking a break from the usual days. With #EkZindagiKhudKeNaam, we aim to establish an emotional connection with the audience, trying to value their choices and preferences .”
Further substantiating the campaign, Ms Trupti Morone, Head-Branding, Candere by Kalyan Jewellers, said, “The campaign is a reminder to women that they are enough and do not need any external validation. The highlight from the campaign “ Tujh se behtar tujhe kaun jaanta hai” further reinforces that no one knows you better than yourself urging them to prioritize their likes and dislikes.”
As part of the campaign, Candere has launched a Women’s Day collection that includes rings, bracelets, chains, and earrings. The designs are contemporary and celebrate the uniqueness of each woman.
Candere is also offering exclusive deals during the campaign period, including the lowest gold rates, up to 100% off on making charges of diamond jewelry, and up to Rs. 1000 off on women’s categories. The campaign will run until March 8th.