Bajaj Allianz Life Insurance has launched a comprehensive campaign to raise awareness about the advantages of their term plan designed specifically for individuals with diabetes, called the Bajaj Allianz Life Diabetic Term Plan Sub 8 HbA1c.
The company has released a 45-second film as part of the campaign, highlighting the dedication and efforts diabetics put into managing their lifestyle and food habits to maintain their sugar levels.
The nationwide campaign encompasses various elements, including television commercials in Hindi and regional languages, print advertisements in prominent national and regional newspapers, outdoor advertising in the top 10 cities, and digital outreach through leading publishers.
To maximize the campaign’s impact, Bajaj Allianz Life Insurance will collaborate with influencers in the fields of nutrition, medicine, and lifestyle.
This partnership aims to leverage the influencers’ large follower base to effectively educate people about diabetes and the importance of the term plan offered by Bajaj Allianz Life Insurance.
By combining different mediums and collaborating with influencers, Bajaj Allianz Life Insurance intends to spread awareness about the benefits of their specialized term plan for diabetics, ensuring that individuals with diabetes understand the significance of having appropriate insurance coverage tailored to their needs.
Speaking on the campaign, Chandramohan Mehra, chief marketing officer, Bajaj Allianz Life Insurance said, “Our product caters to a significant unmet need-gap that exists in India where 17% of world’s diabetic population resides. The holistic offering including health care management services, aligns to the brand’s endeavour to be Life Goal protector of Indians. Building on relatability and relevance with our core TG, the campaign will drive awareness and engagement with the product.”