India’s leading online fashion retailer, AJIO, has announced its highly anticipated event, the ‘Big Bold Sale,’ in collaboration with Adidas and Melorra. The sale is scheduled to commence on June 1, 2023, with exclusive early access granted to customers for a limited six-hour window daily, starting from May 28, 2023. This edition of the Big Bold Sale promises to be the largest ever, featuring over 1.3 million curated fashion styles from 5000+ renowned brands, delivering an unparalleled shopping experience.
During the sale, customers from over 19,000 pin codes across India will have access to an extensive selection of international brands, private labels, and indigenous brands, all offering the best deals and discounts across various categories including fashion, lifestyle, home and decor, beauty, jewelry, and personal care. Shoppers can enjoy substantial savings with discounts ranging from 50% to 90% off on top brands and categories.
Additionally, SBI credit and debit cardholders can avail themselves of an extra discount of up to 10%. Exciting deals await on popular brands such as Adidas, Nike, Puma, Superdry, GAP, USPA, Steve Madden, Levi’s, Marks and Spencer, Armani Exchange, Ritu Kumar, MUJI, Buda Jeans Co., Fyre Rose, Encrustd, Portico, Home Centre, Casio, Lakme, Maybelline, Melorra, and many others.
AJIO, the go-to fashion destination for customers, has witnessed exponential growth in recent years. With 80% of orders coming from repeat customers, the e-tailer has solidified its position as the most favored fashion destination, a testament to its popularity among consumers.
To promote the ‘Big Bold Sale,’ a captivating campaign film titled ‘Fashion’s Most Wanted’ has been created, featuring popular actors Shraddha Kapoor and Rana Daggubati.
The film, set to release on May 31, showcases an action-packed sequence where Shraddha, assisted by Rana, ingeniously evades her pursuers by constantly changing her appearance in stylish outfits from AJIO’s diverse range of brands. The comprehensive campaign will be broadcasted on television, OTTs, social media platforms, digital channels, print media, and radio.
AJIO’s ‘Big Bold Sale’ is set to captivate fashion enthusiasts with its extensive range of brands, exclusive offers, and remarkable discounts across various categories. The event solidifies AJIO’s position as a leading fashion destination and promises an extraordinary shopping experience for customers across India.
Commenting on the announcement, Vineeth Nair, CEO, AJIO, said, “Over the past editions, AJIO Big Bold Sale has become India’s favourite fashion extravaganza and we’re truly thrilled by the love customers have shown us. In its biggest ever edition, we expect more than ~60 million new users to flock to AJIO to experience the fashion’s most wanted exclusive top international, homegrown and private brands at the best of deals.”