India’s leading telecommunications service provider, Bharti Airtel, has recently launched a new brand campaign titled “The Airtel 5G Plus” that aims to highlight the unique features of Airtel’s 5G Plus service. The campaign focuses on three critical aspects that set Airtel 5G Plus apart from other services: faster speeds, a network that is kinder to the environment, and unlimited possibilities for customers.
Airtel’s 5G Plus service offers up to 30 times faster speeds than 4G technology, which is widely accepted around the world. The campaign emphasizes this clear advantage and showcases how customers can enjoy super-fast speeds on the go.
Shashwat Sharma, Director of Consumer Business, Bharti Airtel, on being asked to comment on the campaign had this to say, “I would first like to take this opportunity to thank our 10 million happy 5G users who have embraced ultrafast Airtel 5G Plus. Customer obsession is what drives us at Airtel and we have taken the lead to simplify the new technology and get our customers to experience the real difference of 5G. Airtel 5G Plus, while delivering incredible speeds and the best voice experience, will work on all 5G smartphones and be kinder to the environment. Additionally, all our customers will be able to enjoy the advantage of 5G services using their existing SIMs at no additional cost. We invite more and more customers to experience the power of limitless possibilities on Airtel 5G Plus.”
The TVC campaign has been conceptualized by DDB Mudra and produced by Equinox Films. The Airtel 5G Plus TVC has been dubbed in 12 languages, and the 360-degree, high-decibel campaign will be extensively seen across diverse mediums like television, digital, and OOH over the next few weeks.
Over the last year, Airtel has demonstrated the power of 5G by implementing various use cases that will transform the way customers live their lives and do business. These include India’s first live 5G network in Hyderabad, India’s first private 5G network at the BOSCH facility in Bengaluru, and partnering with Mahindra & Mahindra to create India’s first 5G-enabled auto manufacturing unit at Chakan.
Commenting on the film, Ram Madhvani, Founder & Director, Equinox Films, had this to say, “The thing I’ve learnt in advertising is that it’s not just about ‘what’ is being said or ‘how’ it’s being said but also about what the audience ‘feels’ when it ‘sees’ any piece of communication. Our film is an example of this. We have tried to create a visceral experience for the audience to create a feeling of speed and future-ready technology which is what Airtel 5G Plus is actually about.”
Airtel has been at the forefront of 5G innovation in India, with a focus on expanding its 5G network to new locations and testing new use cases. Airtel’s 5G network is currently available in several major cities in India, including Hyderabad, Mumbai, Kolkata, and Delhi. The company has also partnered with several global technology companies to develop 5G-related technologies and services.
Airtel’s new brand campaign showcases the unique features of its 5G Plus service and aims to position the company as a leader in 5G innovation in India. The campaign highlights Airtel’s commitment to providing customers with faster speeds, a network that is kinder to the environment, and unlimited possibilities for the future.