Aditya Birla Health Insurance Co. (ABHICL), the health insurance joint venture of Aditya Birla Capital, has launched its annual campaign, #JumpForHealth, on World Health Day, April 7, 2023. This marks the sixth year of the campaign, which has set a target of receiving 10 million jumps and donating 1000 prosthetic legs to differently-abled individuals.
The #JumpForHealth campaign is based on the theme of “finding your reason to jump” and encourages participants to adopt a healthier lifestyle while contributing to society by helping those who are differently-abled. ABHICL’s mission is to make a positive difference in people’s lives and provide support to individuals and families in need.
For every 10,000 jumps recorded by participants, ABHICL donates one prosthetic leg to a person in need. Since the campaign’s inception in 2017, it has recorded over 32 million jumps and donated more than 3262 prosthetic legs to individuals, making a significant impact on their lives and those of their families.
The #JumpForHealth campaign has garnered significant recognition, having been awarded the Guinness World Record title for the “Largest online video album of people jumping in the air” in 2022, with 5455 videos.
ABHICL’s commitment to the #JumpForHealth campaign reflects its dedication to promoting health and well-being, both for individuals and society as a whole. By inspiring people to jump for health and donate to the cause, ABHICL is driving positive change and making a real difference in people’s lives. The campaign is an excellent opportunity for individuals to contribute to society while taking care of their health and well-being. With #JumpForHealth, ABHICL is creating a movement that not only promotes fitness but also provides support to those in need.
Speaking about this initiative, Mayank Bathwal, CEO, Aditya Birla Health Insurance, said, “At Aditya Birla Health Insurance, we have always encouraged people to lead a healthy life and inculcate the habit of healthy living through our HealthFirst philosophy. #JumpForHealth campaign is an extension of this philosophy, created to inspire individuals to be active and jump for a greater cause – health for self and in the process help those who are in need.”
“Over the years, this campaign has lived up to its purpose of creating an awareness on healthy living and its benefits. The millions of jump we have received over the last five editions is a testimony to this. Over the years, we have seen great enthusiasm and participation from our partners, agents, customers, employees and participants who look forward to this campaign every year. We are committed to our mission of promoting health and wellness and are happy to see the positive impact that this campaign has created in the society.”