Aditya Birla Group has taken a proactive step ahead of World Environment Day by launching the #BigOnCircularity campaign, aimed at raising awareness about sustainability. As part of this initiative, the Group has introduced a digital video titled #YehDuniyaGolHai, featuring the acclaimed Bollywood actor, Vijay Raaz.
In a creative and poetic manner, the video tells a compelling story about waste, emphasizing its potential to be transformed into a valuable resource for the betterment of our planet. By highlighting the positive impacts of recycling, reusing, and repurposing, the video motivates viewers to give waste a second life and contribute to a more sustainable future.
Yeh Duniya Gol Hai ft. Vijay Raaz – Environment Day 2023 campaign
Furthermore, the Group has released an extended version of the digital video, providing a comprehensive overview of the sustainability milestones, innovations, and goals achieved by its various businesses. This longer version aims to showcase the Group’s commitment to sustainability and its dedication to making a positive environmental impact.
Driven by a strong mission to reduce its environmental footprint, the Group is actively implementing innovative recycling practices to foster circularity across its diverse range of products and businesses. As a testament to its responsible waste management practices, the Group successfully repurposed, recycled, and co-processed an impressive 11.9 million tonnes of waste last year, demonstrating its unwavering commitment to sustainability and environmental stewardship.