As the scorching heat of summer approaches, the thirst for a refreshing drink increases. And, in a bid to cater to this thirst, PepsiCo India has launched a new campaign for 7UP Nimbooz®, the popular lemon-based drink from its 7UP® brand. The campaign titled ‘Chatak Nimbooz, Gatak Nimbooz’ is set to feature actress Mithila Palkar in a series of advertisements that showcase the drink’s authentic taste and refreshing qualities.
The TV commercial opens to Mithila Palkar, the protagonist, in a market on a hot and humid day, looking for a drink to refresh herself. She grabs a chilled bottle of 7UP Nimbooz® and takes a sip, and instantly, she embarks on a fun ride on a wave of fresh lemons that leaves everyone around her in awe. As she lands back on the ground, she takes another sip of 7UP Nimbooz®, and once again, she is transported on a refreshing ride. The advertisement aims to symbolize the familiar taste of the drink and its ability to provide endless refreshment to beat the heat this summer.
To ensure that the campaign reaches a wider audience, PepsiCo India will amplify it through a 360-degree surround across television, digital, outdoor, and social media. This approach will ensure that consumers across the country can access Nimbooz® easily, as it is available in single and multi-serve packs across modern and traditional retail outlets, as well as leading e-commerce platforms.
Speaking about the new summer campaign, Anuj Goyal, associate director, Juices, PepsiCo India, said, “7UP Nimbooz has been inspired from Indian’s everlasting love for nimbu pani and is a perfect refresher for the long and hot summers ahead of us. Our new campaign beautifully captures the thought of ‘freshness in a bottle’ and transports you to a cool and rejuvenating place. We are confident that it will appeal to the masses and reinforce the brand’s superior taste offering.”
Watch the campaign video here.
Commenting on the campaign, Actress Mithila Palkar said, “I am thrilled to be a part of the new campaign for 7UP Nimbooz! As someone who loves to stay hydrated, this drink has been my go-to refresher to beat the summer heat. It’s refreshing and tangy taste has always appealed to my palate, just like it has with the rest of India. I loved shooting with the team, and it is evident in the way the campaign has turned out. I’m excited to see the positive response from my fans and viewers as they transform a hot day to a refreshing one with just a sip of 7UP Nimbooz!”
Nimbooz® is a popular drink in India, known for its refreshing taste and its ability to quench the thirst in the hot and humid weather conditions. It is a sparkling lemon and lime-flavored drink that offers a unique and authentic taste that consumers love. As a part of the 7UP® brand, Nimbooz® has been able to capture the attention of consumers with its innovative campaigns and its ability to keep up with the changing trends and demands of the market.
In conclusion, the new campaign ‘Chatak Nimbooz, Gatak Nimbooz’ is set to take the market by storm and is expected to resonate with consumers across India who are looking for a refreshing and authentic drink to beat the summer heat. With Mithila Palkar as the brand ambassador, the campaign is sure to create a buzz and entice consumers to try Nimbooz® for a truly refreshing experience.