Nimbooz, the refreshing drink from 7UP, recently launched an exciting social media challenge called the #ChatakNimboozChallenge on Instagram with Mithila Palkar after the recent ‘Chatak Nimbooz, Gatak Nimbooz‘ summer campaign. The aim of this challenge was to spread a refreshing wave of freshness during the summer and engage with the creativity of the audience. To kickstart the challenge, Nimbooz’s brand ambassador, Mithila Palkar, invited fans and enthusiasts to participate in a tongue-twisting extravaganza.
Watch the Chatak Nimbooz, Gatak Nimbooz campaign video here.
The 7UP Nimbooz challenge involved participants and Mithila Palkar repeating the tongue-twister “Chatak Nimbooz Gatak Nimbooz” ten times without making any mistakes. Mithila took to Instagram and shared her playful attempt at the challenge, instantly captivating the audience.
Watch the #ChatakNimboozChallenge video here
The #ChatakNimboozChallenge gained significant traction as users eagerly embraced the opportunity to showcase their creativity with the tongue-twister. Notable celebrities and influencers, including Zaid Darbar, a popular Instagram creator, actress Barkha Singh, and Sanya Malhotra, enthusiastically joined in to share their own renditions of the viral challenge.
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Speaking about the new summer campaign, Anuj Goyal, associate director, Juices, PepsiCo India, “With this social media campaign, our intention was to bring joy and excitement among our consumers during summers through a tongue-twister challenge that the nation is well versed with. We are thrilled to witness the extraordinary response from netizens, celebrities, and influencers, which has propelled this challenge into a true viral sensation across Instagram.”
Previously commenting on the campaign, Actress Mithila Palkar said, “I am thrilled to be a part of the new campaign for 7UP Nimbooz! As someone who loves to stay hydrated, this drink has been my go-to refresher to beat the summer heat. It’s refreshing and tangy taste has always appealed to my palate, just like it has with the rest of India. I loved shooting with the team, and it is evident in the way the campaign has turned out. I’m excited to see the positive response from my fans and viewers as they transform a hot day to a refreshing one with just a sip of 7UP Nimbooz!”
Nimbooz® is a popular drink in India, known for its refreshing taste and its ability to quench the thirst in the hot and humid weather conditions. It is a sparkling lemon and lime-flavored drink that offers a unique and authentic taste that consumers love. As a part of the 7UP® brand, Nimbooz® has been able to capture the attention of consumers with its innovative campaigns and its ability to keep up with the changing trends and demands of the market.
