Pratap Bose, co-founder of The Social Street, a marketing communication agency, has passed away in Gurgaon after a major illness.
He is survived by his wife and two children. Bose had been an advertising and marketing consultant for the last 3.5 years, having co-founded The Social Street in 2015 and stepped down in 2020.
Prior to that, he had served as COO at DDB Mudra and worked for 17 years at Ogilvy & Mather India in various capacities, ultimately becoming their youngest CEO in 2006.
Deeply shocked at the passing on of Pratap Bose. Though he was ailing I had never expected that the end will come so soon. I will remember you fondly, forever. pic.twitter.com/ZfoYaF2WMX
— Dhunji S. Wadia (@dhunji) May 10, 2023
RIP @pratap_bose. Gone too soon. You shall be missed.
— Gayatri Vasudeva Yadav (@GayatriPYadav) May 10, 2023
A decade full of memories remain. The man's gone @pratap_bose . My heart's too heavy right now. https://t.co/jR8sRTPT4c
— Aneil Deepak (@Andeehyderabadi) May 10, 2023
Bose was also a former President of The Advertising Club and had extensive experience working across Asia and Eastern Europe. His condition had worsened recently after being diagnosed with a major illness three months ago.
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