TAM Sports, a division of TAM Media Research, has recently announced the launch of a new service that aims to provide real-time ad monitoring and verification for IPL 2023 Live Streaming on Connected TV and Mobile (Android and IOS) devices. The service will offer a range of real-time data and insights to help viewers stay up-to-date during the games.
Initially, the Connected TV ad monitoring will target audiences watching in Mumbai City, while Mobile Ad monitoring will target viewers watching on IOS/Android mobiles across five key cities, namely Mumbai, Delhi, Bangalore, Chennai, and Hyderabad, and will be geo-targeted according to the advertiser’s preferences.
The monitoring service will also cover 14 different language/other feeds, including English, Hindi, Tamil, Telugu, Kannada, Bengali, Malayalam, Odia, Bhojpuri, Punjabi, Marathi, Gujarati, Lifestyle feed, and 4k English feed.
“We are ecstatic to introduce this path breaking and unprecedented Ad Monitoring & Verification service on CTV & Mobile platform during the most happening Cricket Event of the year (IPL) via our flagship unit – TAM Sports”, says TAM India CEO L V Krishnan.
“It will be a unique service as we kick start CTV and mobile monitoring with this year’s IPL. With daily reporting of the data, it is almost real time for sponsors, agencies and other stakeholders to track and maximise Ad spends. We believe, this is one more step in our attempt to bring more clarity to investments on high decibel digital properties and will pave way for more transparency to future advertising spends on digital media.”
The monitoring services will offer advertisers and media agencies pre, during, and post-match ad streaming reports within a day for IPL data users, allowing them to track their sponsorships in real-time continuously. The report will include various variables such as platform, stream language, targeted market selected by the advertiser, match date, stream duration, category, brands, advertisers, and ad positions.
Overall, this new monitoring and verification service by TAM Sports is expected to provide advertisers and media agencies with valuable real-time data and insights, enabling them to monitor their IPL sponsorships effectively and adjust their advertising strategies accordingly.