Ormax Media, a renowned media insights firm, has introduced a new monthly tracker called Ormax Influencers India Loves (OIIL), aiming to identify and report on the most popular social media influencers in India. The first edition of OIIL is based on comprehensive audience research conducted among social media users aged 15 and above across urban India.
This tracker covers a wide range of platforms including YouTube, Instagram, Facebook, Twitter, and more, encompassing various genres such as Comedy, Knowledge, Technology, Motivation, Gaming, and Fashion.
According to the May 2023 report of Ormax Influencers India Loves, the top five social media influencers in India, ranked by their popularity, are Bhuvan Bam, CarryMinati, Ashish Chanchlani, MrBeast, and Sandeep Maheshwari.
Following closely, the next five influencers who complete the top 10 list are Harsh Beniwal, Jannat Zubair Rahmani, Technical Guruji, Flying Beast, and Round2hell.
Ormax Influencers India Loves also tracks celebrities from domains such as sports, Bollywood, and politics, focusing solely on individual influencers and excluding reporting on corporate entities or brands. OIIL provides valuable insights into the social media landscape, showcasing the influential figures captivating the attention of Indian audiences.
Speaking about the OIIL and its relevance, Keerat Grewal, Partner, Ormax Media, said: “The influencer economy in India is expected to grow at a staggering 25% CAGR over the next five years. Brands across sectors are using influencers for digital marketing, and a monthly track on popularity of social media influencers will help them understand the influencers who are popular in their core TG, and how their popularity is changing with time. With OIIL, we want to bring objectivity and rigor to the process of selection of the right influencers for brands.”
Speaking about the launch of OIIL, Amit Bhatia, Head – Audience Tracking, Ormax Media, said: “While influencers continue to become more important with time, basic social media metrics like follower count and engagement are still being used to gauge the popularity of influencers. Ormax Influencers India Loves is based on actual audience response, making it the only consumer-generated measure of the popularity of social media influencers in India. OIIL is the fifth in the line of our popularity tracking products.