PubMatic and Silverpush have announced a strategic partnership that will allow brands and advertisers in the Asia Pacific (APAC) region to better connect with their target audiences through data-driven advertising. This collaboration will enable advertisers to leverage Silverpush’s AI-powered contextual data programmatically through PubMatic’s audience solution, Connect.
Connect is PubMatic’s privacy-compliant audience solution that enables advertisers to engage audiences without relying on third-party cookies or outdated strategies. Through this partnership, advertisers will have access to valuable audience data, which can be used to bring greater efficiency to their campaigns on the sell-side.
Silverpush is an advanced advertising technology solution provider powered by artificial intelligence, offering its flagship products Mirrors and Parallels. Its mission is to solve complex client problems using data-driven solutions and cutting-edge technology, driving innovation in the digital advertising industry through contextual video ad placement targeting to reach the most relevant audience in a brand-safe environment.
Through Connect, advertisers will be able to access PubMatic’s premium inventory and use Silverpush’s hyper-contextual targeting capabilities to reach their targeted audience in the right context at the right moment, which will drive engagement and conversions.
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Brandon Lee, Director of Addressability APAC at PubMatic, expressed his excitement about the partnership, saying, “We’re thrilled to be partnering with Silverpush – together, PubMatic and Silverpush will provide advertisers with a powerful suite of data-driven tools to help them optimize their campaigns and achieve their marketing objectives. Bringing targeting to the sell-side, via Connect, means buyers can gain greater control over how inventory and data are packaged and transacted to drive the best performance for their campaigns.”
Raushida Vasaiwala, VP-APAC at Silverpush, added, “We are excited to partner with PubMatic to provide our AI-powered contextual advertising solutions for a wider reach of audience in the APAC market, starting from Indonesia. This partnership will enable advertisers to create highly targeted campaigns that are based on real-time consumer contexts, delivering better campaign results and ROAS.”
The partnership is set to take effect immediately, with both companies working closely together to deliver their shared vision. Overall, this collaboration promises to provide advertisers in the APAC region with a suite of powerful data-driven tools that will help them to achieve their marketing objectives more efficiently and effectively.
