Instagram, owned by Meta, is gearing up to introduce a text-based application to rival Elon Musk’s Twitter. The app is expected to make its debut before the end of June. Recent updates on the Meta-owned platform have included features enabling users to comment on posts and Reels using GIFs, as well as tools for editing Reels.
While the report mentioned that discussions have been ongoing with selected creators for several months, none of them have had access to the complete version of the app.
The upcoming app, separate from Instagram, will allow individuals to connect their accounts, as shared by Lia Haberman, a social and influencer marketing instructor at UCLA.
The app will have creator controls and account safety features.
For example, accounts you’ve blocked on IG will carry over
Hidden words you’ve selected on IG will also carry over.
— Lia Haberman (@liahaberman) May 19, 2023
Internally referred to as ‘P92’ or ‘Barcelona’, it is said that users will be able to sign in using their Instagram username and credentials, with their account data, including followers, bio, handles, and verification, being transferred over.
Within this new app, users will have the ability to compose text posts of up to 500 characters in length, accompanied by links, photos, and videos. In March, Meta made a statement to Platformer, mentioning their exploration of a decentralized social network specifically designed for sharing text updates.
They believe there is an opportunity for a separate platform where creators and public figures can share timely updates about their interests.