FCB Group India has announced its commitment to enhancing its digital media, customer experience (CX), and performance offerings in the country. To achieve this, they are launching FCB/SIX, a renowned creative data specialty that has garnered global recognition and accolades.
FCB/SIX is one of FCB’s fastest-growing capabilities and assists clients worldwide in leveraging their data, performance media, and customer experiences to generate immediate and timely results.
It provides a comprehensive suite of digital services, including digital media planning and buying, e-commerce marketing, UI/UX design and development, CRM and martech solutions, search engine optimization, app store and e-commerce optimization, creative performance production hub, data studio, and a command center for listening and online reputation management.
FCB/SIX collaborates closely with IPG’s data specialist Acxiom, as well as external partners like Meta, Google, and Salesforce.
The launch of FCB/SIX in India is a strategic move following FCB Group India’s recent acquisition of Kinnect, which has been rebranded as FCB Kinnect. By leveraging the expertise of Kinnect’s team of 115 platform and data experts, FCB/SIX India aims to drive full-funnel marketing, encompassing retention, engagement, and loyalty.
They will utilize FCB/SIX’s proprietary tools and techniques that have gained international recognition. This launch in India also builds upon the global expansion and success of FCB/SIX, which has recently entered markets in Brazil, New Zealand, and the UK.
Additionally, FCB/SIX has been strengthening its capabilities and presence in New York, Chicago, Montreal, and Toronto.
FCB Group India is intensifying its focus on digital media, CX, and performance by introducing FCB/SIX, a creative data specialty known for its global achievements.
The launch in India is bolstered by the acquisition of Kinnect and aims to leverage its expertise in platforms and data. The company India will utilize the suite of digital services offered by FCB/SIX and collaborate with esteemed partners to deliver exceptional results for their clients.