The upcoming ICC World Test Championship Final has generated significant buzz among advertisers, with Disney Star, the official broadcaster, experiencing a tremendous response across its television and OTT platforms. Star Sports Network and Disney+ Hotstar have successfully onboarded numerous sponsors and advertisers, highlighting the high level of anticipation surrounding the much-awaited cricket tournament set to take place from June 7th to 11th, 2023.
Disney Star ropes in 28 sponsors for ICC World Test Championship Final
Star Sports Network has secured the support of 15 sponsors, including prominent names such as Bajaj Allianz, MRF, Maruti Suzuki, Ultratech Cement, and Hero Motocorp. The network has also welcomed 40 additional advertisers and over 45 brands, underscoring the widespread interest in associating with the ICC World Test Championship Final. The diverse range of sponsors and advertisers reflects the broad appeal of the tournament and its ability to attract businesses from various sectors.
Disney+ Hotstar, the streaming platform associated with Disney Star, has also seen significant advertiser participation. With 13 sponsors on board, including Baazi Games as the co-presenting sponsor and ICICI Prudential Mutual Fund as the co-power sponsor, Disney+ Hotstar has successfully tapped into the enthusiasm surrounding the event. Renowned brands like Coca-Cola, HSBC, Uber, and L’Oreal have signed on as associate sponsors, further highlighting the broad appeal of the championship.
As the ICC World Test Championship Final draws closer, the excitement among cricket fans and advertisers continues to grow. The comprehensive coverage provided by Disney Star’s Star Sports Network and Disney+ Hotstar ensures that audiences will have access to live broadcasts of the highly-anticipated matches. This extensive coverage, coupled with the impressive lineup of sponsors and advertisers, creates a dynamic environment for brands to connect with a diverse and engaged audience.
“The increasing curiosity surrounding the ICC World Test Championship Final between two cricket heavyweights is sure to generate excitement in the country. We have collaborated with advertisers from various domains, across Star Sports and Disney+ Hotstar to help them achieve their desired business objectives through this marquee event. The response has been overwhelming so far, resulting in the sale of all key features well in advance. We are optimistic about delivering an exhilarating tournament experience to our valued advertisers,” said Ajit Varghese, Head of Network – Ad Sales at Disney Star.
“Excited to announce Atomberg’s broadcast sponsorship of the World Test Championship final. Cricket on television has been an integral part of our media mix over the last 2 years and played a big role in scaling up our reach and awareness metrics, ultimately helping the business grow from 25 cr/month to 100 cr/month. And contrary to popular belief, if you can incorporate cricket intelligently in the media mix, it is not prohibitively expensive,” said Arindam Paul, Founding Member and Chief Business Officer – Atomberg Technologies.
‘’At ICICI Prudential Mutual Fund, we are dedicated to empowering investors with our comprehensive range of mutual fund products. Through Disney+ Hotstar, during the upcoming ICC World Test Championship, we recognize the immense opportunity to engage with our target audience via Connected TV and mobile. Our aim is to generate brand awareness and encourage people to invest into mutual funds. Our association with Disney+ Hotstar ensures a seamless fusion of cricket’s exhilaration and the potential for financial growth,’’ said Abhijit Shah, Head of Marketing, Digital and Customer Experience, ICICI Prudential AMC.
Sports events, particularly major tournaments like the ICC World Test Championship Final, offer a unique opportunity for advertisers to reach a vast audience and maximize their brand visibility. The association of popular brands like Bajaj Allianz, Maruti Suzuki, and Castrol with the tournament amplifies their exposure and enables them to connect with passionate cricket enthusiasts across India and beyond. The appeal of sports advertising lies in its ability to foster emotional connections and create lasting brand impressions among fans.
The advertisers’ response to the ICC World Test Championship Final, as witnessed through Disney Star’s Star Sports Network and Disney+ Hotstar, exemplifies the power of sports in captivating audiences and attracting brands. With a lineup of prestigious sponsors, advertisers, and associate sponsors, the tournament is set to receive extensive coverage and generate substantial excitement among viewers. As cricket fans eagerly await the championship, advertisers are gearing up to leverage this unique platform to connect with their target audience and enhance brand recognition.
