Croma, India’s top omnichannel electronics retailer, and Sunburn, the country’s biggest Electronic Dance Music (EDM) festival, have joined forces in a four-year title sponsorship. This partnership, called “Croma Sunburn,” will include all Sunburn events across India, symbolizing the strength of two iconic brands coming together.
Croma is well-known for its cutting-edge electronics, while Sunburn is the ultimate destination for music enthusiasts who love electronic dance music’s pulsating energy and euphoric vibe. Sunburn is one of the most popular music festivals in the country, hosting over 300 events annually, and attracting music enthusiasts from every corner.
As the official Title partner of Sunburn, Croma’s presence will allow the brand to connect with the younger generation through a variety of on-ground activities, social media engagement, artist engagement, and other marketing initiatives.
Croma’s strong retail presence is a beneficial factor, with Croma Sunburn merchandise being made available in Croma stores across multiple cities. This collaboration will enable Sunburn to expand its reach, as its fans can enjoy its products and merchandise at stores across India and online through croma.com.
The partnership is set to significantly impact the festival circuit, with both brands bringing their unique offerings together. Croma’s state-of-the-art electronics and omnichannel expertise, coupled with Sunburn’s high-energy music and innovative experiences, will create a new customer experience for the tech-savvy generation.
Croma intends to take Sunburn association by Tier 1 and Tier 2 towns as well to deliver the experience limited to metros to date. The Croma Sunburn partnership represents an exciting opportunity for both brands to leverage their strengths and create a truly exceptional offering for customers. By leveraging Croma’s omnichannel expertise and Sunburn’s expertise in curating world-class EDM events, this partnership aims to create an exceptional experience for festival-goers.
The partnership between Croma and Sunburn is a collaboration that brings together two leading brands in the tech and music entertainment industry. With a focus on innovation and customer experience, this partnership is poised to deliver a unique and unforgettable experience for music and technology enthusiasts across India.
Speaking about the partnership, Shibashish Roy, Chief Operating Officer, Croma, shared, “This year, we are extending our commitment towards larger youth connect by announcing our title partnership with Sunburn, India’s premier Electronic Dance Music festival. There is a natural synergy between music and our business. We intend to leverage the partnership to deliver an experience beyond the transaction to Gen Z and millennial customers across the country. We are thrilled to collaborate with Sunburn and are committed to creating an unforgettable customer experience.”
Karan Singh – CEO Spacebound says, “As Sunburn we are delighted to take our partnership with Croma to the next level and welcome them as our new title sponsor. Together we plan to push the boundaries in terms of technological innovations at our events, and what’s even more exciting is the slew of co-branded products we are going to bring to market soon.”
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