“Aaj kya khana hai? Aaj kya banana hai”? This is the one question that plagues most households every morning! There are the blessed few who are happy to eat the same thing every day, but for the rest of us, there is a need to try new flavors, expand our palette, and generally try delicious and hopefully guilt-free food.
In the brand’s blog post, Vaibhav Bhutani, AI product lead, Blinkit, shares, “We wanted to make instant recipes as good a feature as instant delivery. Not only that, we only wanted to show you recipes we know you will be able to make right away (because we have all the ingredients available). But creating this convenience was time-consuming to build. Building just one recipe page took us 3-4 hours.”
“We were also limited by our understanding of cuisine and event-specific recipes. Regional and festival-specific recipes were an even bigger problem. Over time, there were multiple missed opportunities for us, due to the high lead time and lack of context. To solve this, we introduced the AI Recipe Rover.”
Recipe Rover is now available to all Blinkit customers. But how will this new feature help consumers?
It will help in the following ways:
Meal planning simplified: There’s a range of simple recipes, with ingredients, that can be quickly delivered – all in a few clicks.
Occasion-based curation: If it’s the Mango season, one can head to the mango recipe corner. For Ganesh Utsav, one can make ‘modaks’ at home.
Nutritional value: Each recipe will have information about the macro-nutrients that the meal contains.
Recipe Rover will help Blinkit to generate thousands of recipes in a couple of hours. It will enable the brand to cover a range of recipes in the context of ingredients, events, and festivals, at the push of a button.
In the blog post, Bhutani also mentions that the brand wants more than just well-written scripts.
“With the help of Stable Diffusion 1.5 and Midjourney techniques, we crafted visually appealing images for each recipe, perfectly complementing the AI-generated text and offering a glimpse of the final dish. These visuals not only elevated the overall presentation but also helped capture the attention of our customers.”
Building appealing recipes: Using Midjourney
To truly captivate our customers, we needed more than just well-written recipes. With the help of Stable Diffusion 1.5 and Midjourney techniques, we crafted visually appealing images for each recipe, perfectly complementing the AI-generated text and offering a glimpse of the final dish. These stunning visuals not only elevated the overall presentation but also helped capture the attention of our customers.. For this, we fine-tuned our own Stable Diffusion model using over a million images. After all, we had to teach an AI model what does desi chowmein look like? Or how the texture of paneer is different from tofu!
The brand has also added ‘Vector search’ which will play a crucial role in Recipe Rover’s ability to provide customers with an effective way to discover the right ingredients for their recipes.
By extracting ingredients from AI-generated recipes and matching them with available products on Blinkit, vector search ensures that customers are only shown dishes they can cook at that time. This intelligent approach to ingredient matching allows us to help customers find all their ingredients in one go!