Sony India has recently chosen Adfactors PR as its communications partner, following a competitive pitch process. The objective of this partnership is to reinforce Sony India’s brand position and reputation in the Indian market. Adfactors PR will work closely with Sony India’s Corporate Communication team to achieve this goal, using its expertise in PR and digital engagements.
According to Pooja Chaudhary, the Head of Corporate Communication at Sony India, this collaboration with Adfactors PR is a strategic move to consolidate the company’s premium brand position in India. Chaudhary expressed confidence in Adfactors PR’s ability to enhance Sony India’s brand visibility and strengthen its influence among the media, creative community, and key opinion leaders.
Nikhil Dey, the Executive Director of Adfactors PR, expressed delight in being chosen as Sony India’s communications partner. He believes that the partnership is a testament to the strength of Adfactors PR’s team and their track record of delivering strategic, integrated communication programs that yield positive outcomes. Dey looks forward to working with Sony India to build and protect the brand’s image among consumers, media, and other key stakeholders.
Sony India is a major player in the domestic consumer electronics market, offering a broad range of products across various categories such as television, home entertainment, cameras, audio, and gaming. Adfactors PR’s mandate includes providing strategic counsel, managing media relations, engaging with influencers, and handling crisis situations.