Wakefit.co, a leading home and sleep solutions brand, has recently undergone a rebranding process to highlight its commitment to simplifying living and enhancing the quality of life for its consumers. The brand aims to accompany individuals through various life transitions, making them effortless, enjoyable, and memorable experiences.
In its quest to provide innovative and high-quality home solutions, Wakefit.co has unveiled a new brand identity. This transformation is aimed at fostering a strong connection between Wakefit.co and its extensive range of home solutions, positioning the brand as the go-to destination for all home-related needs in India.
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The Purpose of the Rebranding
The rebranding exercise conducted by Wakefit.co, in collaboration with its brand partner, Spring Marketing Capital, signifies the brand’s commitment to simplifying the lives of its customers. The objective is to establish a strong affinity towards Wakefit.co’s comprehensive range of home solutions, allowing individuals to effortlessly create spaces that reflect their unique personalities and lifestyles.
The Brand’s Home Solutions
Wakefit.co offers a wide array of home solutions designed to enhance every aspect of living. From furniture and furnishings to lighting, decor, dinnerware, and more, the brand ensures that individuals can find everything they need to transform their homes into spaces they truly love. Wakefit.co’s flagship sleep solutions portfolio continues to be a core offering, emphasizing the brand’s commitment to providing superior sleep experiences.
The New Brand Logo – ‘The Infinity Home’
As part of the rebranding, Wakefit.co has introduced its new brand logo, ‘The Infinity Home.’ This logo represents the idea that a home encompasses everything that makes it special, including its inhabitants, furniture, stories, and decorations. It signifies the infinite possibilities and combinations that can be created within the confines of a home.
The Inspirational Colors of Wakefit.co
The colours chosen for Wakefit.co’s new brand identity draw inspiration from the enchanting hues of dawn and dusk. Dawn represents comfort and empathy, reminding customers that Wakefit.co’s solutions are there to make mornings cozy and inviting. Dusk, on the other hand, symbolizes trust, creativity, and imagination, enhancing the brand’s promise to transform evenings into captivating experiences.
Integration of the New Brand Identity
Wakefit.co’s new brand identity will be prominently featured across both online and offline channels. It will be showcased in brand campaigns, retail stores, packaging materials, the official website, online marketplaces, and various other communication collateral. The integration of the new identity ensures that customers can easily recognize and connect with Wakefit.co’s extensive range of home solutions.
Wakefit.co’s Product Offerings
With its diverse product portfolio, Wakefit.co aims to cater to every aspect of home improvement and personal style. The brand’s offerings go beyond sleep solutions and encompass furniture, furnishings, lighting, decor, dinnerware, and more. Wakefit.co strives to provide customerswith a holistic range of products that enable them to curate their ideal living spaces.
Unlocking the Potential of Homes with Wakefit.co
The Wakefit 2.0 logo, representing ‘The Infinity Home,’ symbolizes the brand’s commitment to empowering individuals to unlock the full potential of their homes. By simplifying the home upgrade process and offering a diverse range of innovative products, Wakefit.co supports customers at various life stages, helping them create spaces that adapt and evolve with their changing needs.
Wakefit.co’s Journey and Expansion
Since its entry into the home solutions space in 2020, Wakefit.co has been on a journey to become India’s most loved home and sleep solutions brand. The brand has focused on expanding its presence through multiple channels, enhancing its supply chain operations, and establishing India’s largest furniture factory.
These initiatives have propelled Wakefit.co’s growth, leading to a revenue of Rs 825 crore in FY 2022-23 (per unaudited provisional financial statements). The brand now aims to surpass the Rs 1000 crore revenue milestone in FY 2023-24.
Wakefit.co rebranding initiative showcases its dedication to simplifying living and providing innovative home solutions. With ‘The Infinity Home’ as its new brand logo, Wakefit.co embraces the boundless possibilities of creating unique living spaces. The integration of inspirational colors, the extensive product offerings, and the brand’s commitment to customer satisfaction further reinforce its position as a trusted destination for all home-related needs.
