In today’s fast-paced world, owning a car comes with its own set of challenges. Finding a parking spot, managing challans, renewing insurance, and keeping up with car maintenance can often be daunting tasks. However, Park+, an innovative app for car owners, has emerged as a game-changer by offering a comprehensive range of services to address these issues.
With its recently unveiled refreshed logo and brand identity, Park+ is set to revolutionize the way car owners manage their vehicles, reflecting its core values of being young, agile, and ambitious.
Park+ recognized the unmet needs of car owners that were being overlooked by other service providers. By taking on the responsibility of finding parking spots, tracking challans, recharging FASTag, renewing insurance, and offering car cleaning and maintenance services, Park+ filled a crucial gap in the market. These services, once considered time-consuming and bothersome, have now become effortless thanks to the convenience provided by the Park+ app.
The revamped brand identity of Park+ is a testament to its commitment to excellence and customer satisfaction. The new logo, designed to mirror the brand’s three cornerstones – young, agile, and ambitious – signifies the app’s dedication to catering to the evolving needs of car owners. With a refreshed color palette and design, Park+ has infused its brand persona with a powerful new dimension, establishing itself as a leader in the car ownership industry.
Since its launch in 2019, Park+ has experienced tremendous growth, boasting India’s largest community of car owners, with a staggering 80 lakh user base. The app’s popularity can be attributed to its user-friendly interface, seamless functionality, and the convenience it brings to car owners’ lives. With an impressive rating of 4.6, Park+ has earned the distinction of being the best-rated app in its category, reaffirming its position as a trusted and reliable platform for car owners.
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Park+ has disrupted the traditional approach to car ownership by streamlining essential services that were previously fragmented and time-consuming. By integrating parking assistance, challan tracking, FASTag recharge, insurance renewal, and car maintenance into a single app, Park+ has simplified the lives of car owners, allowing them to focus on what matters most – their daily activities, without the unnecessary hassle.
Commenting on the brand move, Amit Lakhotia, founder & CEO, Park+ said, “2023 has been a stellar year for us so far, we closed our series C round, grew to over 700+ employees and expanded our footprints to over 50+ cities across India. As part of our evolving nature, we have refreshed our brand logo to reflect our ambitions.
As a young, agile, and ambitious brand, we wanted our logo to reflect these qualities. Our refreshed identity reflects all three attributes. We are a young brand- only five years old. We are an agile brand- always on the lookout for a business problem we can solve. We are an ambitious brand- always pushing the envelope to create new milestones. The new refreshed Park+ is just the beginning, 2023 has more in store for all of us.”