JBL has recently launched their latest campaign, titled ‘Tune Into Your Sound’, in celebration of World Music Day, which aims to highlight the power of self-expression through music. As part of this initiative, the renowned audio technology company has introduced their new Tune Series of True Wireless Headphones, including the JBL Tune Buds and JBL Tune Beams.
The campaign, developed and executed by Grapes, an integrated communications agency, has enlisted the participation of notable figures from the music industry such as Armaan Malik, Srushti Tawde, and Monali Thakur. These artists have brought JBL’s lively lyrics to life through their unique interpretations and diverse music genres, showcasing their individual styles.
Additionally, the campaign has encouraged music enthusiasts from all corners of the country to share their distinct renditions of the same lyrics, resulting in a vibrant music community buzzing with different melodies based on the shared words on World Music Day.
This campaign serves as a testament to the art of finding the perfect sound and celebrates music’s ability to transcend boundaries. It invites listeners on an enthralling journey through various genres, capturing the essence of the World Music Day celebrations.
Commenting on the campaign and the new Tune series, Akhil Sethi, head of digital, JBL India said, “JBL has always believed that their consumers deserve the best quality sound to experience their favourite music in all its glory. With our new Tune series, these beliefs are further cemented with the product’s proposition of ‘Tune Into Perfect Sound’. Through the social media campaign, we wanted to convey a simple message that no matter what genre you’re into, at the end of the day it all boils down to celebrating your love for music and celebrating every TUNE.”
Sharing her insights into the campaign, Shradha Agarwal, Co-Founder & CEO, Grapes said, “Music has always been a universal language, but with the ‘Tune Into Your Sound’ campaign, we wanted to celebrate people’s artistic diversity while being a part of a thriving community. We believe that by conveying this message, we can foster a deeper appreciation for the power of music and the transformative experiences it can offer.”